Privacy Policy

Last updated: November 25, 2025

1. Introduction

Welcome to Tofu Lab. We respect your privacy and are committed to protecting your personal data. This privacy policy explains how we collect, use, and safeguard your information when you use Mia Agent, our AI-powered marketing intelligence platform.

2. Information We Collect

We may collect the following types of information:

  • Account Information: Name, email address, company name, and login credentials when you create an account.
  • Advertising Data: Campaign data, performance metrics, and analytics from connected advertising platforms (Meta, Google, TikTok, Amazon).
  • Usage Data: Information about how you interact with Mia Agent, including features used, conversations, and time spent.
  • Device Information: Browser type, IP address, and device identifiers.

3. How We Use Your Information

We use the collected information to:

  • Provide and improve Mia Agent's AI-powered marketing services
  • Analyze and optimize your advertising campaigns across platforms
  • Generate insights, recommendations, and automated reports
  • Remember your business context, goals, and workflows
  • Communicate with you about your account and our services
  • Ensure the security and integrity of our platform

4. Data Sharing

We do not sell your personal information. All conversations and performance data stay confidential with no cross-customer sharing. We may share data with third-party service providers who assist us in operating our platform, subject to strict confidentiality agreements. We may also disclose information when required by law or to protect our rights.

5. Data Security

We implement bank-grade encryption and maintain SOC 2 compliance to protect your campaign data and business intelligence. Every AI action is logged with full transparency so you can review, audit, and override changes. We also offer private cloud deployment options for maximum control over your data.

6. Your Rights

You have the right to:

  • Access and receive a copy of your personal data
  • Request correction of inaccurate data
  • Request deletion of your data
  • Opt-out of marketing communications
  • Withdraw consent where applicable
  • Define guardrails for what Mia can suggest versus execute

7. Cookies

We use cookies and similar technologies to enhance your experience, analyze usage patterns, and personalize content. You can manage cookie preferences through your browser settings.

8. Changes to This Policy

We may update this privacy policy from time to time. We will notify you of any significant changes by posting the new policy on this page and updating the "Last updated" date.

9. Contact Us

If you have any questions about this privacy policy or our data practices, please contact us at agent@tofulab.ai